While Google says, FLOC protect the privacy, but other browser providers are amed because they mean, it is no German better than the previous cookies and tracking methods. Vivaldi and Brave have said that no cohort formation, such as Federated Learning of Cohorts (Floc) it provides for you.
Both browsers are based on Google’s chromium, accordingly, the substructure brings at first Floc with and must be removed. Brave writes in a flowering fact that this has already been done in the Nightly version for desktop and Android. In addition, the privacy-related aspects of the method have never been active in a stable version. The entire implementation will be completely removed with the upcoming version. FLOC does not work on the website of Brave, this is easy to prevent from the operator – with well-brave people looking for alternatives to Chrome. Because: FLOC is already testing for some subjects that were not informed about it.
Damage through the advertising industry
Brave finds it loud blog post "disappointing" to see that Google instead of adapting to the new circumstances with the DSGVO and the Californian CCPA and build a truly user-friendly web, maintaining an internet with an advertising system as you know and see so far. "Deeper changes by how content creators pay their bills are not only possible, but also urgent need." The advertising industry has damaged the internet sustainably.
Why Floc, so the classification of users and users in interest groups, which are visible for virtually anyone, is not a good idea, Brave explains, among other things: "A mother may not see it as a particularly private area of her life that she looks for women’s clothing on the internet – but the father of someone could see that (or not! But it is not Google’s right to decide for it)".
Vivaldi wants a web without tracking
Vivaldi begins his explanation with the sentence: "Old habits are difficult to store (Old Habits Hard)." Floc is Bose. The replacement for third-party cookies During the privacy on the Internet. In the blog post is then also: Vivaldi is based on chromium. The truth is that the engine is used to render pages so that the similarities already stop.
"We do not allow the form of tracking or profile formation." Floc is not activated in Vivaldi. The browser provider sees even a big danger in this type of tracking method than in cookies. The FLOC ID created in the browser is made available to advertisers can reveal information about sensitive topics: for sexuality, political views or religion. It is not yet sufficiently clear how and whether Google can prevent such assignments. So far, it is planned, with delicate topics one "empty cohort" to create – even that can be instructive enough to show a clear picture with other data together.
"The truth is, there was already advertising before it gave tracking. It was typically context-related; You have visited a page on which cars were sold, so there were ads on the subject of cars."