13 The best tools for social media posting and scheduling

We all know how important it is to have a presence on social media, both for businesses and for people who want to be recognized as influencers. But it can be difficult to maintain an active social presence without it taking over a significant percentage of your time and attention.

Customers expect the companies they deal with to now be active online. In fact, it’s often considered a key trust metric.

Different social networks have different peak times when their users are most active. If you want to get in touch with as many of your target group as possible, you have to create your posts at these peak times. Similarly, if you work with influencers, you would expect them to post at times of high interest.

CoSchedule has compiled 23 studies on the best times to post on social media . You conclude that while each of the social networks has peak periods, they vary between networks. Some of them are most popular during business hours, but others are mostly used outside of normal working hours. In fact, they found that one of the best times to post on Instagram is at 2 a.m.

It would be nearly impossible for a company, or even an influencer, to keep all of their posts “live.” To be switched. It would be a very inefficient use of their time and could easily take up the life of a social media manager.

As a result, software providers have developed solutions to make social media postings manageable. You can design multiple posts at once and schedule them in bulk. You can do this at a time that suits you and then use your tool of choice to post your posts at the best time.

With a social media scheduling tool, you can run your social accounts efficiently. They also give you time to create and distribute more content. Your audience will be expecting posts at a certain time and your post scheduler makes it more likely that you will be able to achieve that.

In this post, we took a look at some of the most popular social media posting / scheduling tools.

Social Media Posting / Scheduling Tools:

1. Loomly


Loomly is a powerful social media management platform with a clean, intuitive interface. It offers four pricing tiers after a 15-day trial without a credit card. They range from a $20/month basic plan for people with 10 or fewer social accounts to the $228/month premium plan that allows up to 26 users and 60 social accounts.

One useful feature of Loomly is that you can set different calendar workflows. The default setting for teams with more than one contributor is:

  • Draft
  • Wait for approval
  • Requires changes
  • Approved
  • Scheduled
  • Published

There is a simple process to go through when creating a post. You can either start a post from scratch or include post ideas from RSS feeds that automatically create draft posts from it. You create the basic copy of a post before customizing the details for the social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly.

Another useful feature of Loomly is the interaction screen where you can manage comments, messages and mentions on social (through tagging).

2. AgoraPulse


AgoraPulse offers an affordable social media management tool for teams and agencies. It offers four plans for $39 per month for solos, but also a $239 enterprise plan. The main difference between each option is the number of social profiles and users that are included, although there are also differences in terms of data storage and monitoring of comments.

AgoraPulse lets you publish, engage, listen, report and collaborate with your social networks. It supports Facebook, Twitter, Instagram, LinkedIn, Google+ and YouTube.

You can post centrally to all your social accounts, with a queue or schedule to ensure your content is delivered at the best time. It allows you to queue or reschedule evergreen content. You can also optimize each post to take advantage of features specific to each social network.

3. Sendible


Sendible describes itself as “The #1 Social Media Management Tool for Agencies”. While it lists the $199 Medium Plan – “For Growing Agencies” as its most popular plan, it caters to other organizations, with a $29 Micro Plan for solopreneurs and a $99/month Small Plan for small businesses, along with a $299/month Large Plan, for large teams.

You can connect to almost any social network and post directly to your WordPress, Medium, Tumblr or Blogger blog. You can use Sendible’s geo-targeting capabilities to reach specific segments of your audience. Sendible helps you upload videos to Twitter, Facebook and YouTube.

Sendible has an integrated dashboard and tools for publishing, collaboration, analytics, CRM, listening and mobile.

On the publishing side, it allows you to schedule and publish posts, images and videos to multiple social networks simultaneously using the powerful Compose box. You can schedule social media posts, images and videos individually or in bulk as far in advance as you need to. Sendible allows you to post your best content on repeat to keep your social media profiles active. You visualize your content in a shared publishing calendar.

A useful feature is the connection to Canva, which allows you to design visual content with better performance.

4. PromoRepublic

Promo Republic offers a comprehensive social media management platform, with a range of plans from a solo plan for personal use to an advanced plan for large companies and agencies.

You can use Promo Republic to automate your social media publishing and scheduling. You enter all your posts and images into a social media publishing calendar that is scheduled in advance and automatically published to multiple social media outlets. Facebook, Instagram, Twitter, LinkedIn and Pinterest usage possible.

But they offer more than just scheduling posts. You have access to a 100.000 post idea library and graphics editing tools; not to mention the other features expected of social media management and scheduling software, such as.B. Analytics and reporting and smart posting via AI.

For businesses that want more, Promo Republic offers two other products:

    – To manage your brand reputation and keep track of your social mentions.
  • Smart ads to enhance your social advertising campaigns.

5. Hootsuite


Hootsuite allows you to schedule posts to be published at your preferred time in the future. Depending on which plan you choose, you can post via a variety of social media accounts. You can create posts yourself for future (or current) publishing, as well as select existing posts for future publishing.

Hootsuite supports a variety of platforms, including personal accounts, business pages and other types of social activity.

It offers a free plan that limits you to scheduling 30 posts across three social profiles.

The $30/month Professional plan is more usable and gives you unlimited scheduling across 10 social profiles. You can also set up bulk scheduling at this level.

If you have particularly serious social media scheduling needs, there’s also a Professional plan for $129/month and a Business plan for $599, each of which adds additional features.

6. Buffer


Buffer runs a freemium model where you can schedule 10 social updates for free, or with a paid plan, you can schedule indefinitely. This gives a beginner ample opportunity to learn if social media automation can benefit them.

As the name suggests, Buffer allows you to compile a selection of relevant posts you want to share, which can then be published at more appropriate times for your audience.

It allows you to customize your posts for each social network.The Buffer mobile app and web browser extension make it easy to quickly add links, titles and images from web pages to your Buffer plan.

It suggests the most appropriate times for you to post to each of your networks. Buffer also offers analytics that show how successful your posts have been.

7. Sprout Social

Sprout Social

Sprout Social is an all-in-one tool for social media posting and scheduling. It allows you to schedule as well as publish to multiple networks. Marketing teams can use it for collaboration, with user-level permissions that provide specific access to marketing managers, writers and everyone in between to create a social media calendar.

Sprout Social’s calendar feature provides a team with an overview of what is being posted and promoted each day.

The package also includes a variety of social media analytics so you can see how well different content is performing.

Plans range from $99 to $249 per month – after a free 30-day trial period.

8. TweetDeck

If all you need is Twitter, TweetDeck might be ideal for you – especially since it’s free. It allows you to schedule tweets for multiple Twitter accounts. Twitter clearly saw the merits of TweetDeck when they bought it in 2011.

It includes a comprehensive dashboard that lets you see the tweets in an account’s home feed, your notifications, messages, activities and mentions. These change in real time. You can also add columns with other elements, such as z.B. Lists, collections, likes, followers, scheduled posts and more. You can make changes to a scheduled tweet before it is published. You can also quickly add images and GIFs to your messages.

9. SocialOomph


SocialOomph lets you manage your Twitter accounts for free. This includes scheduling your tweets, tracking keywords, saving and reusing drafts, and more. You can add and manage up to five Twitter accounts (unlimited with the paid plan).

If you sign up for a Professional account ($17.97 every two weeks), you get similar features for Facebook, Pinterest, LinkedIn and Plurk. You also get the ability to tweet via email and schedule and publish blog posts and pages.

Paid plan lets you manage all your tweets (for all your Twitter accounts) from oneTweetCOCKPIT. This way you can integrate your timelines and include additional tweets that contain specific keywords, whether you follow the tweeter or not.

One unusual feature available to SocialOomph Professional users is self-destructing (time-limited) updates for Facebook and Twitter. These allow you to post updates to Twitter and Facebook that are automatically deleted from your Twitter account / Facebook feed after a period of time you choose.

You can also set up recurring updates that are published at regular intervals (hours, days or weeks). You can offer alternative text options so that each post is not identical.

10. MeetEdgar


MeetEdgar offers most of the usual tools that let you schedule content on a variety of platforms, including Twitter, Facebook and LinkedIn. Expect Instagram and Pinterest to be added soon. Technically, the tool is called Edgar – and on the website/app, you “meet” Edgar.

It lets you queue up as much of your content as possible without any of your own involvement. You can create multiple categories for different types of content, such as z.B. Blog posts, promotional materials, offers and questions. You use the social media calendar to add post categories at specific times you want them to go out.

It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after they’re first published. Because Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences without you having to do any extra work.

MeetEdgar offers a single clear pricing plan – $49 per month, with discounts for military and community serving users.

11. CoSchedule


CoSchedule gives you the ability to plan and organize your marketing. For a solopreneur or influencer, this can include just coordinating your blog and social posts. If you’re a business, you may have other marketing activities that need to be centrally organized. It even allows agencies to organize all their projects for each client.

Social media planning is therefore just one part of CoSchedule’s offering.

Plans start at $60 per month. So you get an integrated calendar with blog and marketing projects as well as comprehensive social promotion. You also get email marketing integrations and business analytics. The more expensive Professional and Enterprise plans add additional features that are mainly related to other types of marketing campaign activities.

You can efficiently manage and publish all your blog content and social promotions in one place. You can create a standalone social campaign or add a social campaign to any project. Your promotion can take place in the same area as your planning, so your entire team is on the same wavelength.

You can easily schedule posts for Facebook, Twitter, LinkedIn, Instagram and Pinterest.

12. Tailwind


Tailwind’s focus is on helping you with your visual marketing. It describes itself as “your end-to-end solution for winning on Pinterest and Instagram”. It’s an all-in-one tool that lets you discover content, schedule posts, monitor conversations, increase reach, and analyze results.

It has drag-and-drop functionality that makes it easy for marketers to upload, tag and share their Pinterest and Instagram posts in bulk. Users can shuffle their post queue to ensure they maintain diversity in their posts.

You can also use Tailwind to automatically get recommended the best times to pin/post your content. Tailwind bases these suggestions on when your audience is most active on each platform.

There are three very different pricing plans with Tailwind. Bloggers and small businesses with fewer than 25 employees can use their Plus plan for $9.99 per account per month. Larger brands will need to upgrade to the higher-tier Professional plan, priced at $799.99 per month. There is also a plan for businesses.

13. Everypost


Everypost is perfect for sharing visual content across Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. You can schedule posts to publish at the times that are best for you. You can post to both personal profiles and company pages on iOS and Android devices, as well as Everypost’s website.

You can post your messages to all of your social networks at once without posting the exact same message. This means you can use Everypost to optimize your content by customizing the content you share on multiple social platforms. For example, you can add hashtags, photos, videos, or mentions to customize a post for each social network.

Everypost helps you mix your post types to ensure you publish a balanced mix of industry news, trending topics and promotional content. It provides you with several feeds to help you maintain content on.

Everypost has a range of plans, from a “pay with a tweet” personal plan, to a team plan of $99.99 / month, depending on your requirements.

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