The IFA 2021 will not take place as planned in September in Berlin. For a global leading trade fair missing in the face of the pandemic "a reliable and binding basis", the organizers shared on Wednesday. The industry association GFU and the fair Berlin are confident that the IFA can take place again in theest year as usual at the Exhibition Sea in Charlottenburg.
Gobal-operating companies had to plan and budget for a leading trade fair as the IFA several months in advance, explain the organizers to. The framework conditions were currently missing, although numerous companies really want to come to Berlin. "However, there are currently too many vacabilities", said GFU Supervisory Board Chairman Kai Hillebrandt. "A trade fair participation is therefore not responsible for the present date."
So far, GFU and Messe Berlin had planned, the IFA in the face of the expected relaxation of the pandemielage in the summer months as usual in early September. "The global pandemic admonition, including the importation of the vaccination programs, as well as the resumption of international travel, did not occur in the hoped-for pace", Declared trade fair CEO Martin Ecknig. "In view of this development, this difficult and removable decision was unavoidable."
Last year, the IFA was as "Special Edition" with greatly reduced exhibitor and number of visitors over the bean went. The coronavirus pandemic has hit the entire event industry difficult. Measuring and conferences were only virtually instead or fell quite. Still is open how quickly the industry can return to the normality.
While the BeMo is still a virtual event, the Network operator association GSMA wants to carry out the MWC Barcelona at the end of June under strict safety precautions as a reduced prasenz fair – despite numerous cancellations of important exhibitors. The organizers of the Web Summit, who traditionally takes place in Lisbon at the beginning of November, still expect the on-site transaction. The US Leaflet CES is planning the return to Las Vegas for January 2022.
"To draw the consequence is not easy", Said Ecknig. "For industry and trade the consumer and home electronics industries, the IFA pays one of the most important events of the year. She connects these industries with trade visitors, media and consumers like no other event. Without any doubts, therefore, health and planning security of all the highest priority involved have."
The preparations for the Berlin Photo Week in the Arena Berlin and for the Shift Mobility are continued as planned. The next IFA in the halls under the Berlin Funkturm is now from 2. until 6. September 2022 be held.