Apple will remove apps from the App Store, these should try to avoid the new privacy function coming with the next IOS or iPados version. This has emphasized the company in a press rate. The so-called app Tracking Transparency (ATT) accesses version 14.5 of mobile operating systems expected in the coming weeks.
Apps must obtain approval from user tracking
Thus, Apple forces his developers to inform users from access to the central advertising ID of iPhone, iPad and iPod Touch. If there is no opt-in here, the user tracking on the platforms is difficult to difficult. Corporations such as Facebook use the technique about checking whether a once clicked advertisement in an app the purchase in another excludes. The promotional ID ("Apple ID for Advertisers", For short Idfa), users can already relax and partially configure, but a trip into the system settings requires many users so far.
In a comment against the financial news agency Bloomberg Stress Apple now that ATT "For all apps worldwide" is applicable. You will apply the rules globally, so the group. He responded to reports that, for example, advertising in China trying to circumvent the technology.
Bypassing with Tiktok Co.
So Giants like Baidu, Bytedance (Tiktok) or Tencent (Wechat) have gathered to create substitute for the IDFA tracking. "The App Store rules and guidelines apply equal to all developers around the world", so the group. Also Apple itself must hold on it. "We very much believe that users should be asked after their permission before they are taken." Apps that disregarded the choice of users were pursued by the App Store, Apple.
This implicitly realizes the iPhone manufacturer that bypasses for the so-called cross-app tracking are not tolerated. Technically, this is implemented via ATT and the IDFA, but the Group can simply ban alternative tracking methods through his app store rules, which he already does. However, you also have to be determined.