The new owner of Volvo, the Chinese carmaker Geely, wants to massively expand sales of the Swedish traditional brand on the worldwighth car market in China. For this purpose, the Group plans the construction of three Volvo works in China. Geely boss Li Shufu said the Wall Street Journal (Edition of 14. September): Kunftig should be in China 300.000 Volvo cars are built per year. Last year, Volvo’s sales were 335.000 cars, in China, the brand set just 24.400 cars.
Geely himself has sold 325,000 cars last year, which corresponds to an increase of 59 percent compared to the previous year. On the fast growing car market in China, which has returned by 39 percent since the beginning of the year, the private Chinese carmaker wants to sell a total of two million cars of the Geely and Volvo cars by 2015.
The challenge for Geely was not, "Volvo from the trouble", Li Shufu said the leaf. Rather, there is one "Very good demand for Volvo products", and the company is profitable. "Our real challenge is how we will evolve the Volvo brand", said the chairman of the Zhejiang Geely Holding Group. He also think of models that could record it with the 7er BMW or the S-Class of Mercedes.
As sites for the three new Volvo works in China, Li Shufu roves the harbor metropolis Shanghai, the Sudwest Chinese City Chengdu (Province of Sichuan) and the Northeast Chinese City Daqing (Heilongjiang Province). Also, an independent engine plant is planned. In Chengdu an existing car factory can be used to build fast capacity. It is thought of the construction of the Volvo S60. The other works had to be rebuilt.
Volvo models are now built in Sweden and Belgium as well as in China in a joint venture of the Fruheren owner Ford and Changan Automobile in Chongqing in the Sudwest. Geely had bought Volvo for 1.8 billion dollars of Ford. The Swedish traditional brand has been guided by a German manager since August: Stefan Jacoby was previously US boss of Volkswagen.