The web becomes a mass medium

More and more people attract it to a few websites

If you want to believe in a collection of Media Metrix, which was carried out on behalf of La Times, then take place in the WWW similar concentration processes, as they also happen everywhere. Although the Web continues to exponentially rough, as far as the number of websites and the user is concerned, but despite this diversity, fewer offers more and more interest in themselves. "Web travelers follow the beaten paths to similar places", Titles the Times.

A relatively small number of websites preserves the big attention, which is directly implementable in the age of the media. And the trend of attention conservation seems to be increased quickly. In June 1998, 33.7 percent of people spent their online time at the top 100 websites, it was already 39.4 percent in June 1999. The top 50 websites were 35 percent (June 1998: 27.3 percent), in the top 10 websites 19.2 percent (June 1998: 16 percent). Similarly, it looks at the page views. Other surveys also come to comparable results. Nielsen / Netrings claims that the 10 largest websites attract 21 percent of the surfers attention, Reston believes that 32 percent of the online time is spent at the top 10, although alone is attributable to Yahoo alone.

The young medium enters the maturation process and forms a kind of hierarchical structure. If it was more likely to be comparable to a centromeless boomtown, now the inner towns are now consolidating their expensive layers, in which the gross buildings of the companies settle. And similarly, as in a city, the traffic routes to the centers are heavily frequented, while some neighborhoods are barely visited and, apart from the residents, end up in the away. The rough splendors in the lively "Inside" are the so-called portals that build their offers mostly around search engines around. It is still this feature that most people are attracting to organize from here out of their way through the Web, apparently left more and more in the next environment. I liked the willingness of the people, aimlessly from a link to another through the worldwide network to strip and discover something new as a flanere, but also to consume a lot of time. Apparently, the principle determines that attention attracts attention and thus accumulates further attention in the sense of prominence. The result is how Howard Bloom writes in its history of the collective brain, a coherence that causes conformity. But media are collective attention bodies and apparently have the social function to bring people into a kind of harmony by making their attention as a trend-stronger and at the same time relieving.

But other than the old mass media, the concentration of attention will not completely eliminate the diversity on the web, even if it becomes more and more difficult for new arrays to emerge from the crowd and to draw attention. In addition to the differentiation according to interests, the proceeding between global, national and local offers. Portals direct through the search engines, unlike the most common media, even if some search engines already demand the concentration process by iing the mostly searched websites in the results first on the list. This incorporates the trend rapidly as a mechanism. But why had the web what the Times subliminally subordinated should be different than the real life? If hundreds of millions of websites at global level are out of attention and compete with each other around this valuable resource, then it works here, as well as otherwise, the law of selection – and the advantage of those who are more attractive, which is usually the same, that You can invest more knowledge and money to bind to attention. Anyway, in any case, in which a new offer on the web can prevail quickly, seems to be over to an end.

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