The war coverage is at the same time an internet war between China’s news sites
The news or news war in the Chinese Internet industry has been around for a long time. the "News centers" Miscellaneous websites form a battlefield of the fight for Internet users. The Iraq war has come to the heater phase; Heated is now the internet war in China.
Beijing, on the 20th. Marz 2003, at 10:35: The Newsticker of Sohu.com.CN publishes the first war message in China: "Baghdad was bombed by the US dispute. The second Gulf War has broken out." One minute later received hundreds of thousands of users of "sohu.com.cn" By SMS the same message. The war had broken around 10:34. Within an hour, more than 500 messages were sent, 1.3 million users were attracted, one recorded more than 100 million pageviews. "After the news show we hugged ourselves in the editorial", Say Mr. Li Shanyou, head of the News Center of Sohu. "We have been put to the shadows from the competitors too long. Now we are back." Every insider woman, who he with "Competitor" means.
Who is the first?
The old competitor of Sohu is another Megaportal, Sina.com.CN: For a long time the leading commercial provider in China. "Sina" is not ready to go small, and claims that you have sent the first war message at the same time and also achieved by SMS hundreds of thousands of users. In the first two hours, the news site of "Sina.com.cn" already had more than 10 million pageviews. Also in the two hours after the outbreak, tens of thousands of BBS (embassies on the bulletin boards) have been published by the Sina users as ‘Feed Back’. The fight between "Sina" and "Sohu" to the "first place" Has burnend to be acute in the powder smoke of the war.
Among the ‘Fighting’ of the Internet scene are still Netease.com, tom.COM, or even the website of the State News Agency Xinhua call. It is always about it: Who was the first? – Apparently an important question for the numerical fetishists. In view of the experience that some providers are the time you brought a certain current news for the first time, sometimes correctize, dear "Sohu" this time in good time, as already at the time of the message about the breakup of American spaces "Columbia", certify the time of the broadcast of the news of the war outbreak. So it was a fight at minute and second to be considered to be number one online news.
"We have prepared for this war for half a year", So Li Shanyou, who hugged his colleagues because of the competitors courtesy of the news of the beginning of the warmakers, how absurd this sounds like. Sohu is not the only such actor. If you surf the Chinese megaportal surfs in the war sites these days, you can indeed the impression: the war preparation of the media was perfect. At the moment you can see the longest and most of the most complete sites in the world, with all the possible links to the war events, the background, wargers, protagonists, expert analyzes, of course with infinite many flashes and icons; Of course, the audio-visual technique is used. As soon as an Apache fight helicopter has been shot down, the user can directly retrieve the data of the helicopter. Simulation matches illustrates reporting. The news sources are not only Reuters, CNN or Al-Jazira, but you find reports from all corners of the world.
The Chinese television also goes new ways
In the first three days you looked after clicking on the URL addresses of "Sina.com.cn" and "sohu.com.cn" Instead of the familiar entry pages promptly made in professional layout, as it were after sliding powder-smelling war sites: "The war has broken out!" So a kind of web on the web. That one in favor of one "coarse event" On the entry page "dispensed", happens probably the first time in the web development. Impressive is also Yahoo.com.cn. You can not replace the impression that the design of the war-site of "Yahoo.com.cn" probably to correct the design of your actual entry page intended.
In a short time, the orders of mini-news have become the three megaportal "Sina", "Sohu" and "Netease" multiplied. Sohu has more than 10 in the first hours after the beginning of the war per hour.000 new customers won, the via the service "Focal point" and "Gulf War Report" Order mini-news might. In the straws send the excited Internet users via mobile phone the war news.
The tempo is the strong online news, at least in China. The first message about the event on the 11. September came from "Sina", and 10 minutes after the terrorist in New York, 14 minutes later the message via SMS, while the news agency Xinhua was probably still busy with the formulation of the message. The first picture and the first message about the American military blow in Afghanistan also came from "Sina" – 2 minutes later. The bombardment of the Chinese Embassy in Belgrade on 8. May 1999 (at 5.45) brought "Sina" also the first provider in one "Hurriculars" at 6.24 o’clock, at 6.40 a long report, during the ‘People’s Daily’s Source Only 9.44 clock the first news published, of course in "www.peopledaily.com.cn". With such coarse, succinct events, the official news agencies of China often have difficulties with their reaction because of various regulations and not least "Because of politics".
It is the first time that China is now allowing for the state television China Central Television (CCTV), in the case of reporting on the Iraq war, an event of international scope to reflect largely without political influence. Thus, the state television tests for the first time in the coarse style international TV standards. The reporting on the Iraq war is almost non-stop. Never have you seen so much CNN images in Chinese television as has been outbing. Speaks of George W. Bush, Tony Blair and other warlords will be broadcast live and simultaneously translated. Exactly so many pictures come from Al-Dschasira. In the media rush, the Iraq war burys the limits of the previous party propaganda. This is the political milieu also for the undecured Iraq reporting on the Internet.
Internet providers on the high flight
The three Chinese providers are now also in Nasdaq. It is reminiscent of the time when the New Economy went to the basement – shares like the "Netease" even under a US $ for a long time. On the 24th. Marz 2003, the Nasdaq again experienced a ‘landslide’ as a result of bad war news again. But the three Chinese internet companies that are in the high flight have all on the 25. Marz gentle more than 20%, where "Sohu" with a worth worth 12 US $ even by 26%, which has broken the record two years ago. The final listing of "Netease" was $ 17.12 and enjoys its historical high point of $ 17.90.
The background of this course development is a report by "Wall Street Journal" on the 25th. Marz, what "Sina" and "Sohu" Magnificently benefited from the Iraq war. With online news and SMS, the Internet develops almost with a rapid pace to a leading medium in China. At the same time, this means a quick increase in revenue in megaportals through SMS service and advertising. In fact, striking and combating gross national and international companies for a place for their advertising in the war sites. So the Internet war is not least a fight for the price.
The Chinese megaportals have been chiefing for a long time to make the online news for the first choice of their users as a news source. To characterize the Internet, in China, the famous term of ‘Info-Superhighway’, Hailiang is added, – a word that in Chinese "unusually drinking" means consisting of two characters: shark (the sea) and Liang (volume). In the context of the Internet you have to understand this word obviously in its etymological sense. The providers of online news explicitly strive for simultaneity, interactivity and Hailiang.
In the forums and chat rooms are discussed heavily
After the latest statistics, there are already 59.1 million people in the end of 2002, which use the Internet in China. These are only 4.6% of China’s total taxation. And without doubt, the television remains the most important source of information for most Chinese. However, if one thinks of the expected impact of the entry into a global communications company by many, rapidly faster Chinese Internet users, the Internet in China is becoming increasingly important, especially as it is far all overriding the old media in terms of interactivity.
Very popular are, for example, the various forums and chatrooms, where they can allegedly say his opinion, probably in particular during the war: there is the Holle going on and becomes fierce about the successful articulation, if not enforced, of opinions. And here too, an asymmetric war rages. The main guide is: "Dead an American more!" Nationalism, or also patriotism, which is recently written in China again quite roughly, finds a valve here, but what for a frightening way: "China needs a saddam." "That’s the long missing national spirit." Or: "Saddam counteruber has to sham the fig Chinese government."
Some participants who are concerned about the fate of China are already thinking a bit long ago: "Today Iraq, tomorrow China." And appeal to your opposite: "Chinese, why are not you on the strain?" Of course, it is aimed again on the government, which does not allow demonstration, which could advise over control. But the displeasure can take at least in the chatroom air. You are emport that "Blair almost the battlefield has shown as paradise", And ask Bush if he has evidence that Saddam has weapons of mass destruction: "Clear. All delivery notes I kept – answers Bush," Intonated. Not a few are sad too. "Not yet freed, already crashed", So one says. And: "The live broadcast of people’s totung is a tragedy of humanity."
In the fight break in the chat room is still discussed: "These time, precision weapons were bombing a Chinese embassy?" Or you pay – given the multiple "Shelling by the friends" (Friendly Fire) made British – a few jokes: "Why did the American and English credits selected Iraq, to get him there?" "Bush reproached his advisors: ‘Why did not you tell me before the war, that there is still city in Irab Auber? " A new message from the conquest of an Iraqi port city will comment on the participants as follows: "Umm Qasr conquered. But that’s the fourth city named Umm Qasr who wanted to occupy the allies."
Weigui Fang is a scientific employee of the media scientific-sinological research project "The Internet in China" At the University of Trier.